February 22, 2008-01:56 PM PST-by Kristen Nicole
Familybuilder Raises $1.5M: New Name, New Money.
iFamily has shed its Adams Family appearance and taken on a far more friendly persona. Renamed Familybuilder, you may recall that the iFamily (now Familybuilder) application works by looking to your existing network within Facebook in order to connect your actual family tree, letting you begin directly with your own network.
The family-tree building tool has sent over some numbers for its Facebook application, which was launched last summer. Familybuilder is reporting 7 million profiles and 2 million registered users for its Facebook application alone. To continue banking on such application opportunities, Familybuilder is taking its show onto Bebo.
The Series A funding didn't hurt either. The funding amount totals $1.5 million from DN Capital, and this really showcases the fact that we're seeing a healthy amount of monetary interest in the application space, especially as other services create centralizing systems that span across a number of platforms. Familybuilder's funding will go towards the expansion of its family tree-building applications across other social networks as well.